Building Influence at Work - Science and Practice

Overview

This two-day program equips participants with the essential tools to influence outcomes effectively. Rooted in the groundbreaking research of Dr. Robert Cialdini, this program blends decades of scientific insights with actionable techniques for real-world application.

Participants will master the seven principles of persuasion, crack the code of human decision-making, and techniques to ethically influence others to drive meaningful change. Whether you want to get budget approval, close more deals or become a better leader, it provides a blueprint for successful persuasion.

Crack the code of human decision making

Learn the importance of understanding human decision-making as a key to influencing decisions and guiding individuals toward intended outcomes.

Apply the principles of persuasion

Choose the right principle to achieve your persuasive objectives, tailoring your approach to fit each unique circumstance

Practice ethical influence to drive change

Explore ethical considerations in influencing others and practice principled persuasion to drive positive change within your organization

What you will learn

Professionals

Professionals who rely on influencing others to accomplish tasks or drive results, e.g. closing a sale or driving a project.

Who should attend

Senior Executives

Senior executives interested in refining their strategic influence tactics to drive organizational change and achieve business objectives

Business Owners

Startup founders and entrepreneurs who want to enhance their influence skills to build strategic partnerships, attract investors, and grow their businesses.